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This Technology Company Is Announcing Inroads Into the Metaverse

Photo by julien Tromeur on Unsplash

The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

The metaverse will likely be big. As companies scramble to cash in on the concept, hype and excitement abound. 

Meta Platforms Inc. (NASDAQ: FB) announced it will be the central theme of its future business. Nike Inc. (NYSE: NKE) and Adidas AG – ADR (OTCMKTS: ADDYY) have created non-fungible tokens (NFTs) that may one day be traded in-world, and Jack Dorsey has stepped down as CEO of Twitter Inc. (NASDAQ: TWTR) to focus on Square Inc. (NYSE: SQ) with new ventures into cryptocurrency.

Color Star Technology Co. Ltd. (NASDAQ: CSCW) has made recent announcements that the company hopes will allow it to better compete in the metasphere. As an entertainment technology company, Color Star plans to continue to increase investment in developing projects such as its metaverse and NFTs. In this regard, the company’s global celebrity interactive platform, the Color Star app, will reportedly be upgraded to become a new entertainment metaverse platform in December. Users will be able to settle into this metaverse and become residents of the Color Star world, where they can purchase land, build houses and design their own homes, cars, and even clothing. All these design products will be in NFT form and be tradable. …

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