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With Match Group’s 2021 revenue expected to exceed $3 billion, you can’t say Tinder hasn’t figured out how to monetize dating.
However, apps like Tinder and Bumble are increasingly becoming entertainment products—used to pass the time rather than make real connections or even meet people—than dating apps.
One poll by Esquire Magazine and an independent third-party research company asked people about their relationships and dating life satisfaction. It found that 63% of people polled use Tinder out of boredom rather than with an explicit intention to meet anyone.
On the other hand, people are realizing that apps made for online entertainment, like Instagram, can cultivate real in-person connections.
Many publications have picked up stories based on anecdotal evidence that people are turning to Instagram, Twitter, and even LinkedIn, to connect with romantic partners.
“While dating apps have positively impacted the romance landscape for many of us, social media platforms like Twitter and Instagram might be better for vetting,” said a Quartz article.
“Instagram is now a dating platform, too,” proclaims a New York Times piece.
While Tinder’s profits grow, is it just selling hope to lonely people addicted to the possibility of sparks every time they get a match? Or, is it more like Netflix, providing an entertainment service that helps people pass …
Source Here: benzinga.com